Strategy . Video Production . Brand Identity . Marketing
How can we create an event that celebrates Nigerian culture and food in a way that unites all tribes and appeals to the Nigerian youth of today?
The Lucid company approached VisualHQ with a brief to help create and execute a unique event that celebrates Nigerian culture and food. The idea was to create an event that would appeal to the Nigerian youth of today, and unite all tribes across the country. The event would be called The Urban Yam Fest, and it would be a modern take on traditional festivals celebrated in different parts of Nigeria.
The first step in the journey was to create a strategy that would guide the event's planning and execution. VisualHQ started by conducting research to understand the target audience and their preferences. This included a review of similar events that had taken place in the past and an analysis of the current cultural landscape. From the research, the team identified the key elements that would make The Urban Yam Fest a success, including a focus on diversity, creativity, and authenticity. The team then worked with The Lucid company to develop a brand identity for the event, including a logo, tagline, and brand guidelines.
With the brand identity in place, VisualHQ then created a marketing plan to promote the event. This included a mix of online and offline marketing tactics, such as social media advertising, influencer marketing, and event listings. VisualHQ also worked with The Lucid company to create engaging content for the event's website and social media channels. As the event approached, VisualHQ managed the production and logistics of the event, ensuring that all aspects of the event were executed seamlessly.
"Our objective with The Urban Yam Fest was to create an event that celebrated Nigerian culture and food in a way that was inclusive and engaging for the Nigerian youth of today. We wanted to create a platform that would unite all tribes and showcase the beauty in our diversity." - Ebuka Anyasie, Producer
"Working with VisualHQ was a game-changer for us. They brought a level of creativity and expertise to the project that we couldn't have achieved on our own. The Urban Yam Fest exceeded all our expectations, and we couldn't be happier with the outcome." - Ebuka Anyasie, Producer
The Urban Yam Fest was a huge success, with over 10,000 attendees from different tribes and backgrounds coming together to celebrate Nigerian culture and food. The event featured live music performances, dance showcases, and a variety of food stalls offering traditional and modern takes on yam-based dishes. The event was praised for its diversity, creativity, and authenticity, with attendees saying that it was a refreshing take on traditional festivals. The event generated a lot of buzz on social media, with the event's hashtag trending for several hours.
The event generated significant buzz on social media, with the event's hashtag trending for several hours. The event's website also saw a surge in traffic, with over 50,000 unique visitors in the weeks leading up to the event. The event's success has led to opportunities for future events and collaborations, with brands and organizations reaching out to The Lucid company for partnerships. Overall, The Urban Yam Fest has positioned The Lucid company as a leader in event activation and has helped to cement its reputation as a company that understands the Nigerian youth market.
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