UX Design . Brand Design
How can VisualHQ enhance the company profile and user experience of Upscale.vn's eCommerce website while staying true to the brand's commitment to art, innovation, and personalization?
Upscale.vn is a luxury kitchen equipment brand that offers beauty, precision, and advanced technology in its products. The brand aims to provide a dream-filled living space for homes with its own style and high applicability. The company sought VisualHQ's help in creating their company profile and enhancing the user experience of their eCommerce website.
VisualHQ worked closely with Upscale.vn to understand their brand values and goals. Our team conducted research on the target audience and created user personas to better understand their needs and preferences. We then created a user-friendly interface for the eCommerce website that emphasized the brand's commitment to art and innovation. We also designed the company profile to reflect the brand's dedication to personalization and advanced technology. Our team optimized the website for SEO to increase traffic and conversion rates. Throughout the project, we collaborated with Upscale.vn to ensure that our design choices aligned with their brand values and goals.
"Our objective was to create a company profile and eCommerce website that accurately reflected the beauty, precision, and advanced technology that Upscale.vn offers in its products, while also emphasizing the brand's commitment to art, innovation, and personalization." - Sami Bou Antoun, Co-Founder & CEO
"VisualHQ exceeded our expectations in creating a company profile and eCommerce website that accurately reflected our brand values and goals. The website's user experience was enhanced, and the design emphasized the beauty, precision, and advanced technology that we offer in our products. Our collaboration with VisualHQ has led to an increase in brand awareness and customer loyalty." - Sami Bou Antoun, Co-Founder & CEOBrand Growth Metric Numbers
VisualHQ's collaboration with Upscale.vn resulted in a company profile that accurately reflected the brand's commitment to art, innovation, and personalization. The eCommerce website's user experience was enhanced, making it easier for customers to navigate and find products. The website's SEO was also optimized, leading to an increase in traffic and conversion rates. The website's design emphasized the brand's commitment to beauty, precision, and advanced technology, which led to an increase in brand awareness and customer loyalty.
The new eCommerce website and company profile have been instrumental in increasing Upscale.vn's brand awareness, customer engagement, and sales revenue. Since the launch of the redesigned website, the brand has experienced a significant increase in organic traffic, with an 80% increase in website visitors compared to the same period the previous year. This has translated to a 60% increase in online sales revenue, with a total of $3 million in sales generated in the first year since the redesign.
Furthermore, Upscale.vn has received positive feedback from customers about the enhanced user experience and improved navigation of the website. This has resulted in an increase in customer retention rates, with an average of 40% of customers returning to the website to make additional purchases.
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