Students can find the ideal study abroad program faster
UI/UX Design, Branding, Development
35% Increase in User Engagement
In an increasingly globalized world, studying abroad offers students a chance for personal growth and academic enrichment. However, the study abroad market is saturated with platforms that offer a plethora of options but often lack a streamlined user experience. Uniqway, a visionary player in this field, aimed to differentiate itself by providing a comprehensive yet user-friendly platform that caters to various educational needs. The challenge was clear: design an intuitive user interface that simplifies the complex process of studying abroad.
Research & Discovery
The journey towards creating Uniqway began with a deep dive into user research. We understood that to truly address the pain points of prospective international students, we needed to listen attentively. Through surveys, interviews, and usability testing, we gained invaluable insights.
Our research uncovered several key user pain points:Overwhelming Choices: Many students found the array of study abroad options overwhelming, making decision-making daunting.Lack of Personalized Guidance: Users expressed a need for personalized guidance, tailored to their academic goals and financial capabilities.Financial Constraints: The financial aspect of studying abroad was a significant concern. Students were often unsure about costs and the availability of scholarships.
Ideation & Strategy
Armed with these insights, our strategy became clear: create a platform that offers personalized recommendations based on user preferences and financial capabilities. We aimed to ease the decision-making process and provide the support students needed.Our plan included introducing several innovative features:Virtual Campus Tours: To bridge the gap between imagination and reality, we incorporated virtual campus tours, allowing students to explore institutions from the comfort of their homes.Instant Messaging with Counsellors: We introduced a feature that enabled direct communication with study abroad counselors. This provided students with immediate access to expert guidance.Scholarship Calculator: Understanding the financial aspect is crucial. Our scholarship calculator allowed users to estimate costs and explore available financial aid options.
Design & Development
User personas were crafted to guide the design process effectively. For instance, "Emily," a 20-year-old college student searching for affordable programs in Europe, and "Raj," a 22-year-old aspiring to study business in the USA, represented our diverse user base. These personas played a pivotal role in creating user flows and information architecture that aligned with our users' needs.
The visual design aimed to be inviting and informative. We selected a color palette that conveyed trust and sophistication. Icons and illustrations were thoughtfully integrated to break up text and make the platform engaging and accessible.
Implementation & Testing
Development followed agile methodologies, with iterative testing at each stage. Features like the scholarship calculator and virtual tours were refined based on real-time user feedback. This iterative approach ensured that the platform was not just technically robust but also user-friendly.
Post-launch, Uniqway's impact was evident:
35% Increase in User Engagement: Users were spending more time exploring the platform, indicating improved user satisfaction.
20% Increase in Completed Applications: The introduction of the scholarship calculator and personalized guidance led to a significant uptick in completed applications.
These metrics validated our design decisions and demonstrated the platform's effectiveness in simplifying the study abroad experience.