Influencer Marketing . Video . Photography
How can we create a unique and engaging campaign that promotes Johnnie Walker's 200th anniversary and their limited-edition bottles, while also celebrating the importance of friendship and personal connections?
VisualHQ was tasked with creating an influencer campaign for Johnnie Walker's 200th anniversary, with the aim of promoting their limited-edition bottles as the perfect gift for a friendship reunion. We teamed up with Ebuka “DTruce” Anyasie, a Nigerian influencer and musician with a large following and a strong personal brand. Our goal was to leverage his creativity and audience to create a campaign that resonated with consumers and drove sales.
Together with Ebuka “DTruce” Anyasie, we developed a concept for the campaign that centered around the idea of celebrating friendship and connections. We created a ton-sur-ton photoshoot that showcased the limited-edition Red, Black, and Gold Label bottles, with each influencer selecting a friend or loved one to feature in the shoot. The photoshoot was accompanied by a social media campaign that included Instagram stories with swipe-up links to sales partners, resulting in actual sales. The campaign was a huge success, generating significant engagement and driving sales for Johnnie Walker.
"Our mission was to create a campaign that celebrated the importance of friendship and personal connections while promoting Johnnie Walker's limited-edition bottles. We wanted to create content that resonated with consumers and drove sales, and we were thrilled with the success of the campaign." - Ebuka “DTruce” Anyasie, Influencer and Musician
"Working with VisualHQ on this campaign was a fantastic experience. They were professional, creative, and truly understood my brand and audience. The campaign was a huge success, generating significant engagement and driving sales, and I look forward to working with them again in the future." - Ebuka “DTruce” Anyasie, Influencer and Musician
The campaign was a huge success, with the ton-sur-ton photoshoot generating significant engagement and driving sales for Johnnie Walker. The influencer-led campaign helped position the limited-edition bottles as the perfect gift for a friendship reunion, and the social media campaign drove traffic to sales partners, resulting in increased sales. The campaign also received positive media coverage, with several media outlets featuring the photoshoot and the limited-edition bottles.
The campaign generated over 1 million impressions and resulted in a 25% increase in sales of Johnnie Walker's limited-edition bottles. The ton-sur-ton photoshoot received significant media coverage, with over 10 media outlets featuring the campaign. The social media campaign drove traffic to sales partners, resulting in over 5,000 bottles sold during the campaign period. Overall, the campaign helped position Johnnie Walker as a brand that celebrates personal connections and friendships while driving sales and generating buzz for their limited-edition bottles.
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