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DIgital Design . Brand Strategy
How can Honeywell Group create value that transcends generations?
Honeywell Group is a leading Nigerian conglomerate with diversified businesses in food and agriculture, telecommunications and infrastructure, real estate, and financial services. The company has been in operation for over two decades and is well-known for its commitment to creating value that transcends generations. In order to effectively communicate this value, Honeywell Group sought the help of a communications expert to create internal and external communication marketing materials, brand campaigns, and design consulting.
The team started by conducting a comprehensive research and analysis of the Group's existing communication and marketing material, brand campaigns and design consulting. This was followed by a series of workshops with the Group's stakeholders to identify and understand their communication needs. The team was then able to develop a comprehensive communication and design strategy that was tailored to the Group's value proposition. The strategy included the creation of internal and external communication marketing material, brand campaigns, design consulting and social media engagement.
"The mission of the Honeywell Group is to create value that transcends generations, and through effective communication and design, we strive to ensure that our message is communicated to our stakeholders." - Tomi Otudeko, Head, Corporate Services
"The team did an excellent job of creating communication and design solutions that were tailored to our value proposition, enabling us to effectively communicate our mission to our stakeholders. We look forward to continuing to work with the team in the future." - Tomi Otudeko, Head
The team successfully implemented the communication and design strategy, resulting in an increase in engagement with continue stakeholders on and off-line. The strategy also resulted in a significant increase in brand awareness and recognition for the Group. By creating communication and design solutions that were tailored to the Group's values, the team was able to create a better connection with their stakeholders and ensure that the Group's message was effectively communicated.
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