We helped with user journeys and information architecture for the debate esports brand
Web Design, UX Design, User Research, Marketing
15,000 registered users within the first three months of launch.
DeBattle is an innovative online platform designed to gamify sports debates, addressing the need for a more engaging and competitive forum where sports enthusiasts can passionately debate their views. The project taps into the lively discourse that sports fans commonly engage in on social media and transforms it into a structured, gamified experience.
DeBattle's primary goals are to foster a community among sports enthusiasts, encourage healthy and spirited discussions in a respectful environment, showcase users' knowledge and argumentative skills in a competitive format, and add excitement to debates by offering participants the chance to win cash prizes.
Journey
The design process of DeBattle was rooted in user-centered design principles, gamification strategies, and intuitive interface design. The journey began with extensive user research, involving surveys, interviews, and market analysis to understand the motivations and preferences of sports enthusiasts. With insights gained, user flows were created, mapping the participants' journey from registration to submitting arguments and voting. Prototyping and wireframing stages, utilizing tools like Adobe XD and Figma, allowed for iterative testing and feedback. This process was complemented with a vibrant and professional visual design, including a bold color palette and dynamic typography that echoed the energy of sports debates.
DeBattle successfully brought its vision to life, providing an engaging platform where sports enthusiasts can showcase their knowledge and debating skills. The impact of DeBattle was notable, with positive feedback from participants who appreciated the spirited debates and the prospect of winning cash prizes. The platform cultivated a vibrant community of sports enthusiasts who engaged in insightful discussions, exchanged ideas, and expanded their knowledge. The gamification elements, such as point systems, leaderboards, and achievements, were integral in fueling participation and healthy competition, resulting in increased user engagement.
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