We worked on creating a video campaign for the African finance platform
Brand Strategy, Design
17500 reached audience per episode post
How can we showcase Aella's mobile lending platform to potential users in a relatable and engaging way?
Aella is a mobile lending platform that offers loans and financial services to people in Nigeria and other African countries. The app is designed to be user-friendly and accessible, allowing users to apply for loans, track their loan history, and make payments directly from their mobile devices. Aella's mission is to provide fast and secure loans to its users, using advanced technology and data analysis to ensure a seamless lending experience. As part of its efforts to promote financial inclusion and empower people to take control of their finances, Aella approached VisualHQ & The Lucid Company to produce an online video series called "Life with Aella."
VisualHQ worked closely with Aella to create a series of videos that showcased the features and benefits of the mobile lending platform. This included interviews with users, walkthroughs of the app, and tips on how to use Aella to manage finances more effectively. VisualHQ also created a video that taught users how to pronounce the name "Aella" correctly, helping to build brand awareness and recognition. The videos were produced in-house by VisualHQ's team of expert videographers and editors, and were designed to be engaging, informative, and relatable.
"Our mission with the 'Life with Aella' video series was to showcase the benefits of Aella's mobile lending platform in a relatable and engaging way. We wanted to help Aella reach a wider audience of potential users and promote financial inclusion in Nigeria and beyond." - Wale Akanbi, Co-Founder & CT
Quote"VisualHQ did an amazing job producing the 'Life with Aella' video series. The videos were engaging, informative, and relatable, and helped us reach a wider audience of potential users. We are grateful for VisualHQ's expertise and support, and look forward to working with them on future projects." - Bisi Fakile, Marketing & Communications Manager at Aella.
The "Life with Aella" video series was a success, with positive feedback from both Aella and its users. The videos were shared on social media and other online platforms, reaching a wide audience of potential users. The videos also helped to build brand awareness and recognition for Aella, and provided a relatable and engaging way for users to learn more about the mobile lending platform. Overall, the "Life with Aella" video series was an effective way for Aella to showcase its platform to potential users, and for VisualHQ to showcase its video production capabilities.