2110 called us in to create a identity for their furniture company
Web Design, UX Design, User Research
Increased client retention rate by 20%.
2110 Design Company, a rising interior design firm, lacked a visual identity that reflected its unique approach to design—where imagination meets functionality. The absence of a cohesive and engaging brand identity made it challenging for 2110 Design Company to communicate its value proposition effectively and distinguish itself in a saturated market.
2110 Design Company specializes in cutting-edge interior design, office setups, and procurement solutions. With a commitment to excellence, they transform spaces into environments that inspire and invigorate. However, their previous branding did not adequately represent their modern, client-centric, and detailed approach to design. VisualHQ, a seasoned creative agency, was tasked with developing a brand identity that encapsulated the essence of 2110 Design Company and positioned it as a leader in the design industry.
Journey
VisualHQ designed a sophisticated and modern brand identity centered around a logo featuring concentric squares leading to a central point. This logo, rich with symbolism, visually represents 2110 Design Company's systematic and focused approach to design. The squares symbolize the layering of design elements, and their progression towards the center represents the client's vision being brought to life—emphasizing the client-centric approach of the company. The color palette, dominated by neutral and elegant tones, mirrors the firm’s clean and contemporary aesthetic. The numbers "2110" were integrated into the logo, symbolizing a fresh start, partnership with clients, and the completeness of the services offered.
The new brand identity crafted by VisualHQ has become a cornerstone in 2110 Design Company’s market positioning. It has allowed the company to present itself as not just a service provider, but as a visionary partner in design. The modern, clean, and symbolic nature of the logo has resonated with clients seeking both creativity and functionality in their spaces. This visual identity, extended across all company touchpoints—from the website to marketing materials—has elevated the company’s professional image, enabling it to attract higher-end clients and projects.
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